By the time you read this, chances are, enrollment for Marie Forleo’s B-School will be over and done. I know that because I keep getting email from her and her friends nearly every day, sometimes twice a day. I don’t mind them. I like them. They are filled with wonderful ideas–starting your own business, becoming an entrepreneur, using your authentic self to create success. And, come the deadline, I will most likely–highly likely–feel woeful for not signing up. I imagine that’s the first lesson of B-School: Make people feel like they’ll miss out.
That isn’t a bad thing. In fact, it’s probably the best way to garner your audience. And Forleo has a big audience. I know I was salivating at the mouth to join her entrepreneurial seminar and I have no idea what I want to “preneur!” (She even has an answer for that!) She’s extremely good at what she does and her team hit me right where I live: Fear of missing out, or FOMO.